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Explaining public transport information use when a car is available: attitude theory empirically investigated

机译:解释有车可乘时的公共交通信息使用:实证研究的态度理论

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Despite recent investments in and growing availability of various public transport information services, levels of apparent non-use (of particular information services) across the population remain high. Policymakers and information service providers could benefit from a better understanding of factors affecting information use. The goal of this paper is to provide more insight into the (non-)use of public transport information by applying attitude theory. A postal survey was sent to a random sample of 10,000 households in Bristol and Manchester, UK. The response rate was 13%. Respondents were questioned about an uncertain journey they were going to make. Structural equation modelling has been used to investigate interdependencies among the factors studied. The results show that the desire to consult public transport information for an uncertain journey is affected by attitudes, subjective norms, and past behaviour. These social-psychological factors are in turn affected by constraints such as travel behaviour and trip context. Crucially in terms of addressing issues of non-use of information it is found that consulting information is influenced by propensity to consider using public transport rather than vice versa as has hitherto been implicitly assumed by many involved in the provision of transport and information services.
机译:尽管最近对各种公共交通信息服务进行了投资并且可用性越来越高,但是整个人口中明显不使用(特别是信息服务)的水平仍然很高。决策者和信息服务提供商可以从对影响信息使用的因素的更好理解中受益。本文的目的是通过运用态度理论为公共交通信息的(非)使用提供更多的见解。对英国布里斯托尔和曼彻斯特的10,000个家庭进行了随机抽样调查。回应率为13%。受访者被问到他们将要进行的不确定旅程。结构方程模型已用于研究所研究因素之间的相互依赖性。结果表明,对于不确定的旅程,咨询公共交通信息的愿望受到态度,主观规范和过去行为的影响。这些社会心理因素又受旅行行为和旅行环境等约束的影响。就解决不使用信息的问题而言,至关重要的是,发现咨询信息受考虑使用公共交通工具的倾向的影响,而不是相反,因为到目前为止,许多参与提供运输和信息服务的人都隐含地认为。

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