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Market potential for guinea fowl (Numidia meleagris) products

机译：珍珠鸡（Numidia meleagris）产品的市场潜力

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摘要

The survey evaluated the market potential for guinea fowl (GF; Numidia meleagris) products in the city of Harare, Zimbabwe. Questionnaires were administered to traders/producers (n = 17), retailers (n = 12), cafeteria industry (n = 33) and consumers (n = 1,680) to establish their perceptions on guinea fowl products. The average household size was 6 ± 2. Each trader sold 10 ± 6.30 keets (mean ± standard error), 33 ± 15.05 growers, 20 ± 12.69 breeders and 20 ± 10.1 crates of 30 eggs per month. Each household consumed 2.5 ± 1.39 kg of GF meat and 3 ± 0.65 dozens of GF eggs per month. Retailers purchased 52 ± 44.42 crates of GF eggs and 41 ± 30.50/kg of GF meat whilst cafeteria purchased 33.6 ± 14 crates of GF eggs and 65.5 ± 33.52 kg of GF meat per month. Growers for breeding were the major product for sale by traders (94.1%) at a price of US$7.50 ± 1.74/bird. Different industries were offering different prices for guinea fowl products because of their scarcity on the market. The mean purchase price per crate of 30 guinea fowl eggs sold to the retail and cafeteria were US$3.00 ± 0.58 and US$4.50 ± 0.50, respectively. The mean purchase prices for GF meat was lower (P < 0.05) for retailers (US$2.5 ± 0.81/kg) than cafeteria (US$3.67 ± 0.83/kg). The challenges faced by producers in the marketing of guinea fowl products included poor supply due to the absence of good road networks to connect source areas and the market, perishability of dressed chickens due to power cuts and poor publicity. Overall, the study showed that there is greater market potential for guinea fowl products and farmers can channel their products through traders, cafeteria and retail industries.
机译：该调查评估了津巴布韦哈拉雷市珍珠鸡（GF； Numidia meleagris）产品的市场潜力。对贸易商/生产商（n = 17），零售商（n = 12），自助餐厅业（n = 33）和消费者（n = 1,680）进行问卷调查，以建立他们对珍珠鸡产品的看法。家庭平均规模为6±2。每个交易者每月售出10±6.30 keets（平均±标准误差），33±15.05种植者，20±12.69育种者和20±10.1箱的30枚鸡蛋。每个家庭每月消耗2.5±1.39千克的GF肉和3±0.65打几十个GF鸡蛋。零售商每月购买52±44.42箱GF蛋和41±30.50 / kg GF肉，而自助餐厅每月购买33.6±14箱GF蛋和65.5±33.52 kg GF肉。养殖种植者是贸易商销售的主要产品（94.1％），价格为7.50±1.74美元/只。由于市场上的稀缺性，不同行业为珍珠鸡产品提供不同的价格。出售给零售店和自助餐厅的每箱30颗珍珠鸡的平均购买价格分别为3.00±0.58美元和4.50±0.50美元。零售商（2.5美元±0.81 / kg）的平均价格低于自助餐厅（3.67美元±0.83美元/ kg）（P <0.05）（P <0.05）。生产商在珍珠鸡产品销售中面临的挑战包括：由于缺乏连接源区和市场的良好道路网络，供应不足；由于断电和宣传不佳，成衣鸡易腐烂。总体而言，研究表明，珍珠鸡产品具有更大的市场潜力，农民可以通过贸易商，自助餐厅和零售行业来销售其产品。

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  • 来源
    《Tropical Animal Health and Production》 |2011年第8期|1509-1515|共7页
  • 作者

    James Madzimure; Happyson Saina; Grace P. K. Ngorora;

  • 作者单位

    Animal Nutrition and Poultry Section Henderson Research Institute P. Bag 2004 Mazowe Zimbabwe;

    Animal Nutrition and Poultry Section Henderson Research Institute P. Bag 2004 Mazowe Zimbabwe;

    Department of Development Studies Faculty of Management and Commerce University of Fort Hare P. Bag X1314 Alice 5700 Republic of South Africa;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    Demand; Eggs; Growers; Keets; Meat; Supply;

    机译：需求;鸡蛋;种植者;基茨;肉;供应;

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