Many first-time visitors to Lubbock, TX express surprise - the city isn't what they expected. In some ways, Lubbock does exhibit traits of the West Texas town those visitors probably anticipated - in the wide open spaces of West Texas, Lubbock is the hub of the South Plains agricultural region, the largest contiguous cotton-growing region in the world. Today, the population of "metropolitan" Lubbock is more than a quarter of a million people; the city is home to respected Texas Tech University, and modern Lubbock is a bustling, up-to-date city that also is a pleasant place to live.
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