Economic booms and busts bring with them huge successes and dismal failures and serve as catalysts for technological breakthroughs. When times are good, a business leverages technology to get an edge—the special something that separates it from the pack. Companies suddenly have a newfound freedom to take risks, with the hope that the use of a technology will help them hit a home run. When the bubble bursts, it is all about cost containment. Executives turn to new technologies with the hope that they can help their businesses squeeze blood from the proverbial turnip. The adoption of a cutting-edge technological breakthrough can be the difference between making your numbers or whiffing the quarter and feeling the punishment of Wall Street.
展开▼
