As we shift from an industrial-based economy to an information-based economy, the task of managing different communications vendors becomes increasingly critical to a company's success. Competitive advantage becomes less a function of finance and sales and more a function of information technology. Ed Brinskele, co-founder, vice chairman, and CTO of QuantumShift in Novato, Calif., spotted these emerging trends in 1997 and recognized that most companies' telecommunications budgets were becoming increasingly difficult to manage.
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