If you want smokers to remember cigarette-warning labels, include a graphic image of the results of long-term smoking, suggests a study in Annals of Behavioral Medicine. A vivid image-such as a picture of a nicotine addict smoking through a surgical hole in his throat-packs an emotional punch for smokers, the researchers found.Such images are shocking enough that smokers who viewed them actually remembered less of the associated text warning immediately afterward than did those who viewed warnings with only text or a much milder photo. However, six weeks later, fewer smokers who saw the graphic image had forgotten the warnings, compared to those who received the other messages.
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