Why Would the billionaire Bass brothers of Texas, enriched by real estate and oil deals, make a play for a parcel of farmland in the hot, dry American Southwest? The reason has little to do with the lettuce, tomatoes, and melons grown in California's sun-drenched Imperial Valley, but everything to do with what allows crops to grow there—water. In purchasing more than 16,000 hectares of valley farmland (a hectare equals 2.47 acres), the Bass brothers were simply acting on a tip from an old, but timely adage: water flows uphill toward money.
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