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Categorization of Japanese TV Viewers Based on Program Genres They Watch

机译:基于日本电视观众观看的节目类型的分类

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Although programpreferences can be characterized on the basis of demographic attributes like sex, age or occupation or by taking the cultural studies approach focused on ethnic or social traits, preferences for programs often differ among people of the same sex, age, occupation and social class. We think that nothing can describe subjects' viewing preferences more accurately than what programs they had watched in the past. To verify our hypothesis, we surveyed the viewing behavior of more than 1,600 randomly chosen individuals, and utilized this data to analyze people's program choices. We categorized the respondents by the similarity of the programs they had watched and examined the groupings that emerged and the features of these groups. From our analysis, it became clear that a 'more/less serious' and 'more/less fictional' axes are involved in program selection. Our results show that eight groups (stereotypes) explain viewers' contact with television, their motivation for choosing programs to watch, and their interest in matters other than television. Applying these stereotypes to the process of program selection or recommendation will be useful for the future design of personalized adaptive systems.
机译:尽管可以根据性别,年龄或职业等人口统计特征或通过针对种族或社会特征的文化研究方法来确定节目偏好,但在相同性别,年龄,职业和社会阶层的人中,节目偏好通常会有所不同。我们认为,没有什么比他们过去观看过的节目更准确地描述受试者的观看偏好了。为了验证我们的假设,我们调查了1600多个随机选择的个人的观看行为,并利用这些数据来分析人们的节目选择。我们根据受访者观看过的节目的相似性对其进行分类,并检查了出现的分组和这些分组的功能。从我们的分析中可以清楚地看出,“更多/更少认真”和“更多/更少虚构”轴参与了程序选择。我们的结果表明,八组(定型观念)可以解释观众与电视的接触,他们选择观看节目的动机以及他们对电视以外的事物的兴趣。将这些构造型应用于程序选择或推荐过程将对将来的个性化自适应系统设计有用。

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