My brother, who works for a magazine-publishing company in England, obviously wants to be fired. His last editorial ranted about how every piece of information you ever need to know is now available on the Internet. Why bother reading trade publications, such as this, when you can key a few words into Google and obtain all the information you need? His editorial, while thought-provoking (which it was obviously meant to be), was not well reasoned. In the early days of trade publishing, editors vied for an "exclusive"-a technical product introduction from giants such as Intel, AMD, Motorola, and TI. Massive PR efforts from the Regis McKenna agency and others fueled technical papers that were well written, technically correct, and needed little technical editing. A work force arose devoted to supplying editors with exactly what they wanted.
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