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首页> 外文期刊>Vlakna a Textil >ASSESSING THE IMPACT OF SOCIAL MEDIA IN THE CONSUMER TREND TOWARDS SUSTAINABLE CLOTHING
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ASSESSING THE IMPACT OF SOCIAL MEDIA IN THE CONSUMER TREND TOWARDS SUSTAINABLE CLOTHING

机译：评估社交媒体对可持续服装的消费趋势的影响

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摘要

There is a growing shift in demand towards sustainability in the clothing industry due to the negative impact the sector has on the environment with its push for excessive consumption of clothing, as well as the pace of change in clothing trends and fashion. Many factors have contributed to this, including the increased speed of production processes which have arisen as a response to higher demand for new products and the use of social media as a platform for promoting them. Relatively little is known about the harmful effects which clothing factories have on the environment, or the poor working conditions that employees have to endure. However, an increasing awareness of environmental issues and the consequences of excessive consumption in the fashion industry have begun a trend of new and innovative ways of consuming and producing fashion. It is encouraging that these new methods have helped reduce the negative impact on the environment and societies in general. Building on this cognizance, this study explores the possibility of channeling consumers' preferences towards sustainable clothing by highlighting and promoting alternatives through the use of social media. The study highlights the existing awareness Saudi consumers have regarding the concept of sustainable clothing, as well as the key factors affecting consumers' purchasing behavior. The study, using multiple focus groups, has identified the key deterrents to purchasing sustainable clothing including high price, lack of aesthetic design and unavailability of products at consumers' nearby stores. The study observed that consumers demand sustainable clothes that are attractively designed, of good quality and priced reasonably. In addition, consumers have stressed the need to be sufficiently informed about such clothes on social media.
机译：由于由于这些部门对环境的负面影响，因此由于持续消费的服装，以及服装趋势和时尚的变化的步伐，因此由于对环境的负面影响，越来越多地转变了服装业的可持续发展。许多因素为此贡献，包括增加的生产过程速度，这是对对新产品需求的反应以及社会媒体作为促进他们的平台的响应。对服装工厂对环境的有害影响或员工必须忍受的差的工作条件，相对较少。然而，对环境问题的提高意识和时装行业过度消费的后果已经开始趋势，创新的消费和生产时尚。令人鼓舞的是，这些新方法有助于减少对环境和社会的负面影响。在这种认知的情况下，本研究通过使用社交媒体突出和推广替代方案来探讨消费者对可持续服装的偏好。该研究突出了沙特消费者对可持续服装概念的现有意识，以及影响消费者采购行为的关键因素。使用多个焦点小组的研究已经确定了购买可持续服装，包括高价，缺乏美学设计和消费者附近商店的不可用的关键威慑物。该研究观察到消费者需求可持续设计的可持续服装，优质，价格合理。此外，消费者强调需要在社交媒体上充分了解这些衣服。

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