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首页> 外文期刊>Vlakna a Textil >SOURCES OF RECEIVING INFORMATION OF MODERN TENDENCIES IN FASHION INDUSTRY
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SOURCES OF RECEIVING INFORMATION OF MODERN TENDENCIES IN FASHION INDUSTRY

机译：时装业现代趋势的信息接收源

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摘要

The sources of information affecting the formation and expansion of modern tendencies in consuming world are considered in the article. Literal survey of various ways of getting information of modern tendencies in the fashion is analysed. The predictable methods of fashionable clothes in the market are described. An extent of influence of certain fashionable tendencies' sources on particular consuming audience is defined. The ways of getting information of modern tendencies in the fashion world (PR-System) are described. The participant's patterns of fashion process are concerned. The criterions of consuming attitude to fashion standards and fashion goods to be substantiated in sociological and marketing researches are defined.
机译：本文考虑了影响消费世界现代趋势形成和扩展的信息来源。分析了获取时尚现代趋势信息的各种方式的文字调查。描述了市场上流行服装的可预测方法。定义了某些流行趋势来源对特定消费群体的影响程度。描述了获取时尚界现代趋势信息的方法（PR-System）。关注参与者的时尚过程模式。定义了在社会学和市场研究中应证实的对时尚标准和时尚商品的消费态度准则。

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