Small business owners have been lied to and they don't even know it. They follow the well-meaning advice of peers and so-called experts for growing their business today. For water well contractor business owners, this often means relying on what worked yesterday in order to have business longevity tomorrow. It's a trap, and most company owners fall right into it.If this describes your situation, it's not your fault. It's natural to follow the herd. But I'd like to help you avoid this common pitfall and debunk a couple myths along the way. I realize you're busy working today, but my goal is to help youhave an even stronger business tomorrow.This article will reveal the easiest, least expensive, and most effective way to grow your business and also "future-proof it for the next generation. We'll focus on an overlooked strategy every water well company can deploy that can make the single biggest difference for your bottom line.This same tip led to a 300% increase in growth for a Mom and Pop company in Texas.Now let's attack a couple age-old myths that sound like Gospel-truth but do water well business owners a great disservice.Before you get mad, let me be clear. Of course, quality work matters. You need to do good work and take care of your customers. You also need to stand behind your service and treat people right. You need experience, skill, great employees, and reliable equipment.But none of these things matter if the customers who need your service in the future don't know you exist or choose someone else over you. This may not be a concern today, but I guarantee it will be soon. Tomorrow's customer is different, and their changing behaviors and preferences mean we all need to adapt.Our economy is littered with examples of what happens when companies focus on doing good work as their main business strategy, but fail to embrace change. Here is one example of a company that believed good products and services were enough, and for a while, they were. But it turned out to be a lie. Let's discuss a company that discovered this reality named Sears.
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机译：小企业主被骗了，他们甚至都不知道。他们遵循同行和所谓专家的善意建议来发展自己的业务。对于水井承包商企业主来说，这通常意味着要依靠昨天的工作才能在明天长寿。这是一个陷阱，大多数公司所有者都会陷入其中，如果这描述了您的情况，那不是您的错。跟风是很自然的。但我想帮助您避免这种常见的陷阱，并一路揭穿一些神话。我意识到您今天很忙，但我的目标是帮助您明天拥有更强大的业务。本文将介绍发展业务最简单，最省钱，最有效的方法，同时“我们将重点关注每家水井公司可以采用的，被忽略的战略，该战略可以为您的利润带来最大的变化。同样的技巧也使德克萨斯州的一家Mom and Pop公司的增长率提高了300％。让我们来攻击一对听起来像福音真理的古老神话，但是却给企业主带来了极大的伤害。在发疯之前，让我清楚一点，当然，高质量的工作很重要，您需要做好工作并小心翼翼您的客户。您还需要支持服务并善待员工。您需要经验，技能，优秀的员工和可靠的设备。但是如果将来需要您服务的客户不知道这些，这些都不重要您存在或选择其他人代替您。今天也许不必担心，但是我保证很快。明天的客户与众不同，他们不断变化的行为和喜好意味着我们都需要适应。我们的经济充满了例子，这些例子说明了当公司专注于将出色的工作作为其主要业务战略而未能接受变化时会发生的情况。这是一家公司的例子，该公司认为优质的产品和服务就足够了，有一段时间了。但是事实证明这是一个谎言。让我们讨论一个发现这种现实的公司，名为Sears。
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