Globalisation is no longer a buzzword in the evening news, nor is it a preferred subject for bestsellers in the vast management market. Globalisation has undeniably become a reality, omnipresent in our day-to-day lives: The car we drive, the plane we use, the laptop we have at home, the clothes we wear, our CD or TV system or even the fruit we buy in the supermarket, nowadays almost all products bear the sign of the globalising force. Traditionally, agriculture has always produced commodities that are traded on a world-wide level, tobacco having been, for centuries, one of them.
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