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Demand patterns change as taxes and prices rise

机译：需求模式随着税收和价格上涨而改变

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German smokers have had to shoulder three big tobacco duty increases since the beginning of 2002, and now they are bracing themselves for another two that are due to be imposed before the end of next year. ALEXIS STACCHINI analyses the major changes in demand that are buffeting the previously stable German cigarette market. Sales of duty-paid, factory-made cigarettes in Germany, the largest market in Western Europe, fell significantly last year and during the opening months of this year as the impact of the country's ailing economy and higher tobacco taxes took effect. Between January and April, sales of factory-made cigarettes totalled 38.8bn, down 5.1 bn or 11.6% on those of the equivalent period of last year. Demand for branded cigarettes was worst affected with sales falling by 4.9 bn or 13.2%. Sales of trade cigarettes, sold by supermarket or discount chains, declined by 0.3bn or 4.4%. During April and May, sales of industry brands were respectively 25.7% and 20% lower than they were during the equivalent months of last year and the proportion of sales accounted for by trade brands had increased to more than 17%.
机译：自2002年初以来，德国吸烟者不得不承担三项重大的烟草税增加，现在他们正准备在明年年底之前再实施另外两项。 ALEXIS STACCHINI分析了需求的主要变化，这些变化阻碍了以前稳定的德国卷烟市场。由于该国经济不景气和较高的烟草税的影响，德国和西欧最大的市场上已完税的工厂制造卷烟的销量在去年和今年的头几个月大幅下降。 1-4月，工厂制造的卷烟的销售总额为388亿美元，比去年同期减少51亿美元，降幅为11.6％。品牌香烟的需求受到最严重的影响，销售额下降了49亿美元或13.2％。由超级市场或折扣连锁店销售的商业卷烟的销售额下降了3亿美元，降幅为4.4％。在四月和五月期间，工业品牌的销售额分别比去年同期下降了25.7％和20％，而商业品牌的销售额所占比例已增加到17％以上。

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    《World Tobacco》 |2004年第201期|p.39-41|共3页
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  • 中图分类 烟草工业;
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