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Delivering up your real competitors

机译：提供真正的竞争对手

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摘要

Separating England and France is a stretch of water about 30 km wide, known on one side as the English Channel and on the other as La Manche. During the past 20 years, considerable investment has been made in infrastructure and equipment to transport people and goods across this divide. There are very frequent ferry services over it, and for those who prefer, a tunnel that goes under it. This investment was based among other things on a predicted continuing rise in passenger traffic. However, this year passenger numbers fell and the ferry companies lost money. The reason for this was competition -not from other forms of land or sea transport, but from another industry, budget airlines. It is now considerably cheaper for most people to fly to their destination and hire a car on arrival than to take the ferry or tunnel and drive. This trend will probably continue.
机译：分隔英格兰和法国的河段宽约30公里，一侧被称为英吉利海峡，另一侧被称为La Manche。在过去的20年中，已经在基础设施和设备方面进行了大量投资，以跨越这一鸿沟运送人员和货物。它上面有非常频繁的渡轮服务，对于那些喜欢的人来说，在它下面的一条隧道。这项投资除其他外，是基于预计的客运量持续增长。但是，今年旅客人数下降，轮渡公司亏损。这样做的原因是竞争-不是来自其他形式的陆路或海上运输，而是来自另一行业的廉价航空公司。对于大多数人来说，现在乘飞机去目的地并租车要比乘轮渡或隧道和开车便宜得多。这种趋势可能会持续下去。

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