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Selling price

机译：售价

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摘要

Maybe because it seems dull, pricing is the most neglected tool in marketing and does not get the attention it deserves in creating marketing strategies. Consider these two cases. Firstly, the Japanese whisky market where, for many years, Scotch and other imported whiskies were subjected to high import duties, which meant that they were priced above locally produced whisky. This led consumers to believe that imported brands were superior to the local ones. This was not necessarily a reality because Suntory and other Japanese producers make excellent, world-class whiskies, but that is what consumers thought. When the tax on imports was removed, the imported brands put their prices down to compete 'on a level playing field' with the local whiskies.
机译：也许是因为定价似乎很乏味，所以定价是市场营销中最被忽略的工具，在制定营销策略时并没有得到应有的重视。考虑这两种情况。首先，日本威士忌市场多年来一直受到苏格兰威士忌和其他进口威士忌的高额进口关税的约束，这意味着它们的价格高于当地生产的威士忌。这使消费者相信进口品牌优于本地品牌。这不一定是现实，因为三得利和其他日本生产商生产了世界一流的优质威士忌，但这就是消费者的想法。取消进口税后，进口品牌降低了价格，以与当地威士忌“公平竞争”。

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