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Making and packing for the long haul

机译：长期包装

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Many visitors to TABEXPO will come away from the G.D stand with the words "I saw a new G.D" on their lips, and not only because this is the company's new slogan: there will be much that is new on this stand, including a complete 20,000 cpm/1,000 ppm making/packing line. The company is in the process of revisiting all aspects of its operations as it looks to the future. EDWIN JOY reports. A basic rule of management says that companies should engage in new ventures during periods of growth, at as desperate measures aimed at halting a slide. Looked at against such a background, G.D's approach to the TABEXPO exhibition in Barcelona, where many people will read this article, is exemplary. Although it is a company seemingly at ease with itself, in the strongest position it has been in for years, it is going into the exhibition with the catch line 'I saw a new G.D'. This phrase works because 'G.D' here can be taken to be one of the company's machines, or it can be understood to refer to the company as a whole. And either interpretation would be true. G.D has a new philosophy and a new style, and it is planning a reorganisation, but it also has a lot of new equipment to show and new services to demonstrate.
机译：TABEXPO的许多参观者将离开GD展位，他们的嘴上会出现“我看到了新的GD”字样，这不仅是因为这是公司的新口号：这个展位上将有很多新东西，包括完整的20,000 cpm / 1,000 ppm生产/包装线。该公司正在展望未来，重新审视其运营的各个方面。 EDWIN JOY报告。管理的基本原则是，公司应在成长时期从事新的风险投资，以此作为旨在遏制下滑的绝望措施。在这样的背景下看，G.D在巴塞罗那举行的TABEXPO展览会上的做法堪称典范，许多人将在这里阅读本文。尽管这家公司看上去似乎很自在，但它已经处于多年以来最强大的地位，它正以标语“我看到了一个新的G.D”进入展览会。之所以使用这个词，是因为这里的“ G.D”可以被视为公司的机器之一，或者可以理解为是指整个公司。两种解释都是正确的。 G.D拥有新的理念和新的风格，并且正在计划进行重组，但是它也有很多新的设备展示和新的服务展示。

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    《World Tobacco》 |2003年第197期|p.53-5456|共3页
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  • 中图分类 烟草工业;
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