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首页> 外文期刊>Worldwide Hospitality and Tourism Themes >When something goes wrong: Loto-Quebec's strategy to concentrate the offer of slot machines in mini-casinos
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When something goes wrong: Loto-Quebec's strategy to concentrate the offer of slot machines in mini-casinos

机译:当出现问题时:魁北克省Loto-Quebec的策略是将老虎机产品集中在小型赌场中

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摘要

Purpose – The purpose of this paper is to examine Loto-Quebec's strategy as it adopts the new concept called Ludoplex. Design/methodology/approach – The stakeholders' (public health representatives and police officials) viewpoint is obtained during interviews. Findings – This paper concludes that the next year and a half will be decisive for the survival of a marketing strategy that still has to prove its worthiness. Practical implications – This paper describes a new type of gaming operation that is compatible with an entertainment complex attracting families and older children. The concept has a potential for application in tourism destinations that allow gaming. Originality/value – The paper provides the viewpoint of the new strategy announced by Loto-Quebec by interviewing the stakeholders. It offers practical viewpoint for readers.
机译:目的–本文的目的是研究采用新概念Ludoplex的魁北克省的战略。设计/方法/方法-在访谈中获得利益相关者(公共卫生代表和警察)的观点。调查结果–本文得出的结论是,下一年半对于仍然必须证明其价值的营销策略的生存至关重要。实际意义–本文介绍了一种新型的游戏操作,它与吸引家庭和较大儿童的娱乐场所兼容。该概念在允许游戏的旅游目的地中具有应用潜力。原创性/价值–本文通过采访利益相关者,提供了Loto-Quebec宣布的新战略的观点。它为读者提供了实用的观点。

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