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Customer service guides for business

机译：商业客户服务指南

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摘要

STANDARDS AUSTRALIA has developed a range of publications aimed at assisting organisations to provide quality customer service. Significant business benefits can be gained through excellence in customer service. For example: It is far more expensive to attain new customers than retaining existing ones. So pleasing your existing clientele should be a top priority. In an effort to boost profits, you must convince your customers to return for a repeat purchase. If their experience is positive, you will reap the benefits. Word of mouth is the greatest form of advertising. If you meet and exceed your customers' expectations they will spread the word. But this is also the case with bad experiences. If you have a good relationship with your customers, they are more likely to pay their accounts earlier. This can save your business a great deal of time and money.
机译：澳大利亚标准局已经开发了一系列出版物，旨在协助组织机构提供优质的客户服务。卓越的客户服务可以带来巨大的业务收益。例如：获得新客户要比保留现有客户昂贵得多。因此，取悦现有客户应该是当务之急。为了增加利润，您必须说服客户返回以重复购买。如果他们的经验是积极的，您将获得好处。口口相传是广告的最大形式。如果您达到并超过了客户的期望，他们将广为传播。但这也是不良经历的情况。如果您与客户之间有良好的关系，那么他们更有可能提前付款。这样可以为您的企业节省大量时间和金钱。

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