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In the fall of 1987,1 was a sophomore journalism major in at Colorado State University. In one of my classes, Publication Management, I had to write a business plan for the first five years of a startup magazine, including the editorial topic, focus and philosophy, subscriber-base demographics and size; potential advertisers; marketing plans; paper, printing, mailing and subscription-maintenance costs; staff salaries, benefits and payroll taxes; and anticipated revenue. We were graded on the thoroughness of our work and the "viability" of the enterprise - a subjective metric to be sure. Our professor reminded us repeatedly that most maga-zines fail within three years of launch, so the viability bar was set pretty high.
机译:1987年秋天,1在科罗拉多州立大学读大二新闻专业。在我的班级之一“出版管理”中,我不得不为一家初创杂志的前五年编写一份商业计划,其中包括编辑主题,重点和理念,订户群体的人口统计数据和规模。潜在的广告商;营销计划;纸张,印刷,邮寄和订阅维护费用;员工工资,福利和工资税;和预期的收入。我们对工作的彻底性和企业的“生存能力”进行了评级,这是可以肯定的主观指标。我们的教授一再提醒我们,大多数玛格-Zine发射后三年内就会失效,因此可行性标准设定得很高。

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