IT HAD become a commodity item. Competitors were well established and held significant market share. Users said they were satisfied with existing products. Still, members of Black & Decker marketing thought they could rise to the challenge if industrial design could come up with a detail sander that was "as easy to use as a computer mouse." In an enlightening display of images and words, Martin Gierke explains how the ID team did just that as it synthesized function, ergonomics, technology, and a high-profile form into an extraordinary product success.
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