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首页> 外文期刊>Journal of agricultural & food industrial organization >Certification of socially responsible behavior: eco-labels and fair-trade coffee. (Special Issue: Quality promotion through eco-labeling.)
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Certification of socially responsible behavior: eco-labels and fair-trade coffee. (Special Issue: Quality promotion through eco-labeling.)

机译：社会责任行为证明：生态标签和公平贸易咖啡。 （特刊：通过生态标签提高质量。）

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摘要

This article discusses a model on the provision of information about firms' environmental attributes. An important aspect of this scheme is that the product in question is typically a credence good (buyers cannot infer product quality from search or consumption), and hence must rely on a third-party for information about the product. But the very fact that consumers cannot infer quality from consumption implies they cannot infer accuracy about the signal; indeed, the certifying agency may not be able to perfectly determine quality at a reasonable cost. As such, the certification process is potentially noisy, albeit with green firms more likely to pass than brown firms. While it is likely to increase the fraction of green units in the market, the introduction of eco-labeling can either increase or decrease welfare. In addition, expected profits earned by green sellers are likely to be more variable in an equilibrium with certification. The paper provides some casual empirical evidence from Latin American coffee markets as a backdrop to the theoretical results.
机译：本文讨论了有关提供企业环境属性信息的模型。该方案的一个重要方面是，所涉及的产品通常是一种信誉商品（购买者无法通过搜索或消费来推断产品质量），因此必须依靠第三方来获取有关产品的信息。但是，消费者无法从消费中推断出质量，这一事实意味着他们无法推断出信号的准确性。实际上，认证机构可能无法以合理的成本完美地确定质量。因此，认证过程可能会很吵，尽管绿色企业比棕色企业更容易通过认证。虽然可能会增加绿色单位在市场上的份额，但引入生态标签可能会增加或减少福利。此外，绿色卖方所赚取的预期利润可能在与认证相平衡的情况下更具可变性。本文提供了拉丁美洲咖啡市场的一些偶然的经验证据，以此作为理论结果的背景。

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