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Air Cargo Integrators Do It All

机译：航空货运集成商

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As companies expand into emerging markets, air cargo providers are forced to enhance service offerings to keep up. Over the past few years, the major express consignment carriers have bulked up their products and services tremendously in order to meet customer demands, extending their geographical reach to all points on the globe while at the same time providing seamless service, simplified cost structures, and improved transit times. Companies are sourcing, manufacturing, and selling in multiple countries and competition is intense. Frankly, it's not enough for a product to simply be priced better; it's got to reach the consumer quicker. "We've definitely seen a move towards companies using distribution as a competitive advantage," says Jon Routledge, vice president, international sales, DHL Express (www.dhl-usa.com). "They need to get an upper hand on the competition and they need to differentiate their product, not only physically, but also in terms of what they're offering in their go-to-market strategy. What they don't want is to differentiate themselves and their product purely on price."
机译：随着公司向新兴市场的扩张，航空货运提供商被迫增强服务水平以跟上潮流。在过去的几年中，主要的快递托运人为满足客户需求而极大地扩展了其产品和服务，将其地域覆盖范围扩展到了全球的所有地点，同时提供了无缝服务，简化的成本结构和缩短了运输时间。公司在多个国家进行采购，制造和销售，竞争激烈。坦白说，仅仅让产品定价更好是不够的。它必须更快地到达消费者。 DHL Express（www.dhl-usa.com）国际销售副总裁Jon Routledge说：“我们肯定已经看到了将分销作为竞争优势的公司的趋势。” “他们需要在竞争中占上风，并且不仅要在产品上，而且还要在产品进入市场策略方面，使产品与众不同。他们不想要的是完全根据价格来区分自己和他们的产品。”

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