Concentrating on consumption

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Concentrating on consumption

机译：专注消费

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As it currently operates in the area of oromotion, the agency acts as a 'resource centre", helping others to develop promotion campaigns and circulating positive and educational information on coffee, invariably, today, using the Internet. This, for instance, is how it is disseminating its step-by-step guide to promoting coffee consumption in exporting countries, which was drawn up at a cost of just under US$300,000 in 2005. It can be downloaded free from the ICO's website and is already being used in several countries, among them El Salvador, India, Indonesia and Mexico, with reportedly "positive results".

机译：由于该机构目前在oromotion领域运作，因此它充当“资源中心”，帮助其他人开展促销活动，并在今天无一例外地使用Internet传播有关咖啡的正面和教育信息，例如，这就是方法它正在散布其在出口国促进咖啡消费的分步指南，该指南于2005年以不到30万美元的成本起草。可从ICO网站免费下载，该指南已在多个国家使用。包括萨尔瓦多，印度，印度尼西亚和墨西哥，据报道是“积极结果”。

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《Coffee & Cocoa International》 |2007年第2期|共2页
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Concentrating on consumption

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