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Performance of Fruit and Vegetables Marketing System The Case of Bangladesh

机译:水果和蔬菜营销体系的绩效孟加拉国的案例

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摘要

Marketing performance is the indicator portraying how well the marketing system serves the 'conflicting interests' of market participants and society. Conflict-ing in the sense that consumers may be concerned with high quality produce but low price; middlemen may be interested in low distribution cost and to have sufficient return from their investment; farmers may want high farm prices and high return for their production and finally society may be concerned with the marketing sector's contributionto employment and growth of the economy. It's really difficult to accommodate all these competing interests in a common framework. Hence, the question of priority among achievable perfor-mances comes to the fore.
机译:营销绩效是描述营销系统如何服务于市场参与者和社会的“利益冲突”的指标。从某种意义上说,消费者可能只关心高质量的产品,而价格却低廉;中间商可能对低廉的分销成本感兴趣并希望从投资中获得足够的回报;农民可能希望获得高昂的农场价格和高额的生产报酬,最后社会可能会担心营销部门对就业和经济增长的贡献。在一个通用框架中容纳所有这些竞争利益真的很困难。因此,在可实现的性能中优先权的问题就显得突出了。

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