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BP Revives Amoco Brand

机译:BP Revive Amoco品牌

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BP is set to revive its iconic Amoco retail fuel brand in select US markets in a move to help boost sales following consumer research that found that the brand still resonates with many American consumers, the firm said. Last seen more than a decade ago in the US, BP said the Amoco brand will “help resolve local, competitive station conflicts in markets where there may already be one or more BP stations in close proximity." "The Amoco brand will be available to BP marketers as a complementary retail offering in cities where there could be additional growth opportunities,” the company added.
机译:该公司表示,BP在选择美国市场的举办中选择美国市场的标志性Amoco零售燃料品牌,以帮助推动销售销售,发现该品牌仍然与许多美国消费者共鸣。 上次在美国超过十年前,BP表示,Amoco品牌将“帮助解决当地,竞争力站在市场中的冲突,其中可能已经有一个或多个BP站紧密接近。”“Amoco品牌将可用 该公司补充说,BP营销人员作为城市的互补零售提供额外增长机会。“

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