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首页> 外文期刊>Cosmetics International >Natura lifts profits and boosts sales force and product line-up
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Natura lifts profits and boosts sales force and product line-up

机译：Natura提升利润并提升销售队伍和产品阵容

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摘要

Brazilian cosmetics superpower Natura has unveiled a 13% rise in profit to R99.5m in its second quarter.Financial and information vp David Uba said the results were in line with expectations and would be even greater by the end of the year.Uba said Natura had repositioned the prices of some of its product lines and had invested 60% in its marketing.For example,the company has replaced children's range Natura Crianca with Natura Naturite,which costs 10% less than its predecessor.
机译：巴西化妆品超级大国纳图拉（Natura）第二季度利润增长了13％，至9950万兰特。财务和信息副总裁戴维·乌巴（David Uba）表示，业绩符合预期，到年底将进一步增长。已经重新定位了某些产品线的价格，并在市场营销上投入了60％。例如，该公司已将儿童系列Natura Crianca替换为Natura Naturite，其价格比其前任产品低10％。

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