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首页> 外文期刊>Social science and medicine >Counter-advertising to combat unhealthy food marketing will not be enough commentary on 'Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental Research.'
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Counter-advertising to combat unhealthy food marketing will not be enough commentary on 'Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental Research.'

机译：对抗不健康的食物营销的反宣传不会评论“可以对宣传预先促进儿童对不健康的食物前后促销的敏感性的评论？实验研究。”

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摘要

Youth-targeted food marketing is ubiquitous (Harris et al., 2009a). Children are marketed to when they watch television and movies, when they play video games, and when they use the Internet. They are advertised to while in school. They see billboards on the street and marketers text them advertisements and offers. Even attending sporting events means exposure to advertisements via event sponsorships. And of course marketers make their final efforts to influence children and their parents at the point-of-purchase by creating engaging packaging and using in-store promotions (Center for Science in the Public Interest, 2003; Harris et al., 2009a). Unfortunately, there is an imbalance in these marketing messages. The foods most heavily marketed towards children are the less healthy foods (Harris et al., 2009a; Powell et al., 2007; Montgomery and Chester, 2009; Cowburn and Boxer, 2007). This is cause for concern because food marketing has been shown to increase children's preferences for advertised foods, requests made to parents for those foods, and short-term consumption behavior (Cairns et al., 2013; Harris et al., 2009a; Harris et al., 2009b; Institute of Medicine (2005); Roberto et al., 2010). Further, unlike adults, children have difficulty understanding the persuasive intent of advertising (Harris and Graff, 2012; Pomeranz, 2010), and so are unlikely to view it skeptically.
机译：青年针对性的食物营销是普遍存在的（哈里斯等人，2009A）。当他们在玩电子游戏时，孩子们在观看电视和电影时，孩子们正在销售到电视和电影。他们在学校宣传。他们看到街道上的广告牌，营销人员将其发短信并提供。甚至参加体育赛事也意味着通过事件赞助来接触广告。当然，营销人员通过创建有趣的包装和使用店内促销来影响儿童和父母的最终努力（公共利益中的科学中心，2003; Harris等，2009a）。不幸的是，这些营销信息中存在不平衡。最严重贩卖儿童的食物是健康的食物较少（Harris等，2009a; Powell等，2007; 2009年蒙哥马利和切斯特，2009; Cowburn和Boxer，2007）。这是令人担忧的原因，因为食品营销已被证明可以增加儿童对广告食品的偏好，对这些食物的父母提出的要求以及短期消费行为（Cairns等，2013; Harris等，2009a;哈里斯et Al。，2009B;医学研究所（2005）; Roberto等，2010）。此外，与成年人不同，儿童难以理解广告的说服力（Harris和Graff，2012; Pomeranz，2010），因此不太可能认为它怀疑。

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