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It's All About Positioning

机译：一切都与定位有关

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摘要

Successful businesses are well-focused businesses. They know that they can't be all things to all people. They decide how to serve a particular group of consumers, and then build and market a business to achieve these goals. It's called positioning. Frank Walton had an idea to bring low-cost shopping to small communities in the U.S. He formed Wal-Mart and developed the slogan "Always the Lowest Price - Always." By the time of his death he had developed Wal-Mart into the nation's largest retailer, knocking the retail giant Sears out of first place. He sold mostly American-made products. He was focused and knew his position in the market. He didn't try to compete with upscale department stores; he let others to fill this demand.
机译：成功的企业是专注的企业。他们知道，不可能对所有人来说都是万能的。他们决定如何为特定的消费者群体提供服务，然后建立并销售企业以实现这些目标。这就是所谓的定位。弗兰克·沃尔顿（Frank Walton）有一个将低成本购物带到美国小社区的想法。他成立了沃尔玛（Wal-Mart），并提出了“永远是最低价格-始终是最低价”的口号。到他去世时，他已将沃尔玛发展成为美国最大的零售商，使零售巨头西尔斯（Sears）脱颖而出。他主要销售美国制造的产品。他专心致志，知道自己在市场上的地位。他没有试图与高档百货商店竞争。他让别人来满足这个需求。

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