Follow these three steps for maximizing resources and providing top-notch service during COVID-19. As I write this, we're approaching two months of our lives being upended by COVID-19. Between stay-at-home orders, skyrocketing unemployment and economic panic, it's been an incredibly difficult two months for shop owners, who have seen a dramatic change to their car counts, their sales and - in many cases - their entire way of life. This crisis has forced shop owners to make some critical and incredibly difficult decisions about every dollar. We're forced to maximize every resource at our disposal, from the employees fixing the vehicles and advising the customers, to the marketing dollars we spend. Getting the biggest return on our marketing dollars is always critical, but it's absolutely dire when customer visits are at a premium.
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