AbstractThe purpose of the present paper is to analyze the channel coordination of a manufacturer and '/> Channel Coordination Among a Manufacturer and a Retailer in Two-Layer Supply Chain
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Channel Coordination Among a Manufacturer and a Retailer in Two-Layer Supply Chain

机译：制造商之间的渠道协调和双层供应链中的零售商

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AbstractThe purpose of the present paper is to analyze the channel coordination of a manufacturer and a retailer when demand is stochastic and dependent on the promotional effort. The manufacturer produces goods and delivers to the retailer prior the selling session. Then the retailer sells the items during the selling session. Both the members of the supply chain make their expected profits by trading off sales revenues, cost for promotional effort and discount on sales price. The optimal economic order quantity and optimal promotional effort are determined simultaneously in the proposed paper with return policy and without return policy considering stochastic nature of demand in a centralized supply chain as well as in a decentralized supply chain. An analytical solution has been obtained to determine the optimal contract parameters of the channel. The optimal solution of the problem is illustrated with the help of numerical examples.]]>
机译：<！[CDATA [ <标题>抽象 ara id =“par1”>本文的目的是分析通道当需求是随机而依赖于促销努力时，制造商和零售商的协调。制造商在出售会议之前生产货物并向零售商提供服务。然后零售商在销售期间出售物品。供应链的成员都通过交易销售收入，促销努力和销售价格折扣的成本来进行预期的利润。最佳的经济秩序数量和最佳促销努力在拟议的论文中同时确定，返回政策，如果考虑到集中供应链中的需求随机性质以及分散的供应链的随机性质。已经获得了分析解决方案以确定通道的最佳合同参数。在数值例子的帮助下说明了问题的最佳解决方案。 ]]>

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