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The use of social marketing campaigns to increase HIV testing uptake: a systematic review

机译：使用社会营销活动来增加艾滋病毒检测的摄取：系统审查

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Social marketing campaigns have been increasingly used in HIV prevention efforts to address barriers to HIV testing. The purpose of this review is to evaluate the social marketing campaigns in the past ten years (2008-2017) that have targeted HIV testing or intent to test as an outcome, and synthesize the results to determine which campaigns work or do not work. The search was conducted using PubMed, Scopus, PsycINFO, EMBASE, and ABI/Inform. The quality assessment tool for quantitative studies developed by the Effective Public Health Practice Project was used to assess study quality. The search generated 373 articles, of which 13 articles met the inclusion criteria. These articles were from 13 distinct campaigns carried out in 9 countries, twelve of which were in high income countries. Sixty-nine percent (n = 9) of the campaigns targeted MSM, gay men, or MSMW, 23% (n = 3) targeted the general population, while 8% (n = 1) focused on African-American women. The study designs for evaluating the campaigns were predominantly cross-sectional, with 4 of the articles combining two or three study designs to evaluate their campaign. Overall, 38% (n = 5) of the campaigns had an increase in HIV testing outcomes, 23% (n = 3) reported no change in HIV testing outcomes, and the remaining 38% (n = 5) of the studies reported mixed outcomes. The results of the quality rating showed that 69% (n = 9) of the papers had weak global ratings, while 31% (n = 4) had moderate rating. None of the articles had a strong rating. This review displayed that social marketing campaigns intended to increase HIV testing uptake were effective in some context. Social marketing practitioners will need to come up with a standardized way of communicating the results of campaign exposure and impact so as to enhance comparison among the multitude of campaigns.
机译：社会营销活动越来越多地用于解决艾滋病毒检测障碍的艾滋病毒预防努力。本综述的目的是评估过去十年（2008 - 2017年）的社会营销活动，这些活动已经有针对性的艾滋病毒检测或意图作为结果进行测试，并综合结果以确定哪些活动工作或不起作用。搜索是使用PubMed，Scopus，Psycinfo，Embase和Abi / Inform进行的。有效公共卫生实践项目开发的定量研究质量评估工具用于评估研究质量。搜索生成的373制品，其中13篇文章达到了包含标准。这些文章是来自9个国家的13个不同的运动，其中12个是高收入国家。六十九（n = 9）的竞选活动目标是MSM，男同性恋者或MSMW，23％（n = 3）针对一般人群，而8％（n = 1）重点关注非洲裔美国妇女。评估活动的研究设计主要是横截面，其中4条组合了两组或三项研究设计来评估他们的运动。总体而言，38％（n = 5）竞选艾滋病毒检测结果增加，23％（n = 3）报告艾滋病毒检测结果没有变化，剩余的38％（n = 5）所报告的研究结果。质量评级的结果表明，69％（n = 9）的纸具有薄弱的全球评分，而31％（n = 4）具有中等的评级。没有一篇文章的评级强劲。此审查显示，旨在增加HIV检测摄取的社会营销活动在某些情况下有效。社会营销从业者需要提出一种规范的方式来沟通竞选暴露和影响的结果，以加强众多竞选活动的比较。

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