Function narrated by form. The 720S project has moved in this direction since the earliest sketches. "You just have to look at it to immediately grasp its nature. We, as designers, have had the task of giving beauty to its function". It is Robert Melville, the English brand's Design Director, who fills us in on the origins of the latest creature from McLaren on their stand at Geneva 2017, where the supercar debuted.
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