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首页> 外文期刊>The quarterly journal of experimental psychology: QJEP >Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning
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Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning

机译：品牌徽标启动的快速响应学习：证据表明品牌启动不是快速响应学习的主导

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摘要

Repetition priming increases the accuracy and speed of responses to repeatedly processed stimuli. Repetition priming can result from two complementary sources: rapid response learning and facilitation within perceptual and conceptual networks. In conceptual classification tasks, rapid response learning dominates priming of object recognition, but it does not dominate priming of person recognition. This suggests that the relative engagement of network facilitation and rapid response learning depends on the stimulus domain. Here, we addressed the importance of the stimulus domain for rapid response learning by investigating priming in another domain, brands. In three experiments, participants performed conceptual decisions for brand logos. Strong priming was present, but it was not dominated by rapid response learning. These findings add further support to the importance of the stimulus domain for the relative importance of network facilitation and rapid response learning, and they indicate that brand priming is more similar to person recognition priming than object recognition priming, perhaps because priming of both brands and persons requires individuation.
机译：重复启动增加了反复加工刺激的响应的准确性和速度。重复启动可能是由两个补充来源产生的：感知和概念网络中的快速响应学习和便利化。在概念分类任务中，快速响应学习占对象识别的启动，但它并不是人们识别的主导。这表明网络便利化和快速响应学习的相对接合取决于刺激域。在这里，我们通过调查另一个领域，品牌的启动来解决刺激域对快速响应学习的重要性。在三个实验中，参与者对品牌标志进行了概念决策。存在强烈的启动，但它不是通过快速响应学习的主导。这些调查结果为刺激域的重要性增加了网络促进和快速响应学习的重要性，并且他们表明品牌启动比对象识别启动更相似，也许是因为品牌和人员的启动需要个性化。

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