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Summarized Costs, Placement Of Quality Stars, And Other Online Displays Can Help Consumers Select High-Value Health Plans

机译：总结成本，优质恒星的放置以及其他在线显示器可以帮助消费者选择高价值健康计划

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摘要

Starting in 2017, all state and federal health insurance exchanges will present quality data on health plans in addition to cost information. We analyzed variations in the current design of information on state exchanges to identify presentation approaches that encourage consumers to take quality as well as cost into account when selecting a health plan. Using an online sample of 1,025 adults, we randomly assigned participants to view the same comparative information on health plans, displayed in different ways. We found that consumers were much more likely to select a high-value plan when cost information was summarized instead of detailed, when quality stars were displayed adjacent to cost information, when consumers understood that quality stars signified the quality of medical care, and when high-value plans were highlighted with a check mark or blue ribbon. These approaches, which were equally effective for participants with higher and lower numeracy, can inform the development of future displays of plan information in the exchanges.
机译：从2017年开始，除了成本资料外，所有州和联邦医疗保险交易所都将在健康计划提供质量数据。我们分析了当前关于国家交易所信息设计的变化，以确定鼓励消费者在选择健康计划时考虑到质量和成本的呈现方法。使用1,025名成年人的在线样本，我们随机分配了参与者，以不同方式显示了关于健康计划的相同比较信息。我们发现消费者更有可能在总结成本信息而不是详细的时候选择高价值计划，而不是详细的，当消费者理解质量明星表示医疗保健的质量时，以及何时何时展示 - 用复选标记或蓝色丝带突出显示了值。这些方法对参与者具有更高和更低的参与者同样有效，可以在交易所中提供未来的计划信息显示的发展。

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