It's all about exposure. The more interested people who see your work—your plants, your designs— the more likely it is you'll increase your customer and client base. That's not to say just any old eyeballs will do; you want to reach those people who are likely to buy. In advertising parlance, it's "qualified." And participating in a flower and garden show is a good way to reach qualified—interested, invested, eager to spend—prospects.
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