Social marketing and nudge, two efficient methods for behavioral change

Gurviez Patricia; Raffin Sandrine

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Social marketing and nudge, two efficient methods for behavioral change

机译：社会营销和轻推，两种有效的行为变革方法

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Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social sciences. (C) 2020 Published by Elsevier Masson SAS on behalf of Societe francaise de nutrition.

机译：许多社会和健康问题需要人们改变自己的行为。信息和功能通常不能有效地让人们改变他们的行为。基于严格的方法和社会科学的反思，社会营销和推动提供了互补的替代方案。（C） 2020年由爱思唯尔马森SAS代表法国兴业银行（Societe francaise de nutrition）出版。

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来源
《Cahiers de nutrition et de dietetique》 |2021年第1期|共8页
作者
Gurviez Patricia; Raffin Sandrine;
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作者单位

Univ Paris Saclay AgroParisTech Inrae UMR SayFood 1 Ave Olympiades F-91700 Massy France;

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原文格式 PDF
正文语种 eng
中图分类营养卫生、食品卫生;
关键词
Social marketing; Nudge; Behavorioural change; change; Food behaviour; Health prevention;

机译：社会营销;轻推;行为变革;变化;食物行为;防止健康;

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Social marketing and nudge, two efficient methods for behavioral change

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