Alexandra Knauer, Managing Director of Knauer Wissenschaftliche Gerate GmbH, who celebrated her birthday on 28 January, is known by her employees and colleagues for not just keeping an eye on the company's well-being, but also for taking responsibility toward society and the environment. It is very important to her that the world remains diverse and worth living in the future. The forward-thinking entrepreneur from Berlin-Zehlendorf has therefore been asking herself for years, "How do we want to live and work in the future?" and she closely links the company's strategic goals with aspects of sustainability. The current goals include, for example, climate-neutral production by 2025. What do sustainable, climate-neutral production and birthday have to do with each other? Traditionally, the employees at Knauer give their boss a birthday present. As this was not possible in these pandemic times they sent video messages instead. The basis for the idea was already created last year, when a few videos were shot with employee statements about sustainability at Knauer. During Advent, visitors to the Knauer website were able to see 24 messages for the first time. What the employees have now come up with for their boss's birthday goes well beyond that.
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