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首页> 外文期刊>European BioPharmaceutical Review >Fast-Tracking Digital Innovation During Critical Times
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Fast-Tracking Digital Innovation During Critical Times

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摘要

With stay-at-home orders and social distancing now the established norm, the ongoing pandemic means that pharmaceutical sales, marketing, and R&D have all been forced up a steep learning curve to operate within a hugely changed and rapidly evolving landscape.It is no secret that the current market is an extremely tough one in which to operate and, perhaps most crucially, succeed. One only has to look at the recent struggles of leading drug developers in launching and debuting their medicines in an incredibly challenging market, which have been largely locked down by the coronavirus pandemic.
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