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首页> 外文期刊>Prevention science: the official journal of the Society for Prevention Research >The Charlie Sheen Effect on Rapid In-home Human Immunodeficiency Virus Test Sales
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The Charlie Sheen Effect on Rapid In-home Human Immunodeficiency Virus Test Sales

机译：Charlie Sheen效果对快速的家庭人类免疫缺陷病毒测试销售

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One in eight of the 1.2 million Americans living with human immunodeficiency virus (HIV) are unaware of their positive status, and untested individuals are responsible for most new infections. As a result, testing is the most cost-effective HIV prevention strategy and must be accelerated when opportunities are presented. Web searches for HIV spiked around actor Charlie Sheen's HIV-positive disclosure. However, it is unknown whether Sheen's disclosure impacted offline behaviors like HIV testing. The goal of this study was to determine if Sheen's HIV disclosure was a record-setting HIV prevention event and determine if Web searches presage increases in testing allowing for rapid detection and reaction in the future. Sales of OraQuick rapid in-home HIV test kits in the USA were monitored weekly from April 12, 2014, to April 16, 2016, alongside Web searches including the terms "test," "tests," or "testing" and "HIV" as accessed from Google Trends. Changes in OraQuick sales around Sheen's disclosure and prediction models using Web searches were assessed. OraQuick sales rose 95% (95% CI, 75-117; p < 0.001) of the week of Sheen's disclosure and remained elevated for 4 more weeks (p < 0.05). In total, there were 8225 more sales than expected around Sheen's disclosure, surpassing World AIDS Day by a factor of about 7. Moreover, Web searches mirrored OraQuick sales trends (r = 0.79), demonstrating their ability to presage increases in testing. The "Charlie Sheen effect" represents an important opportunity for a public health response, and in the future, Web searches can be used to detect and act on more opportunities to foster prevention behaviors.
机译：在120万感染人类免疫缺陷病毒（HIV）的美国人中，八分之一的人不知道自己的阳性状态，而未经测试的个人对大多数新感染负有责任。因此，检测是最具成本效益的艾滋病毒预防战略，在出现机会时必须加快。围绕演员查理·辛（Charlie Sheen）披露的HIV阳性信息，网络上对HIV的搜索激增。然而，尚不清楚辛的披露是否影响了HIV检测等离线行为。这项研究的目的是确定Sheen的HIV披露是否是创纪录的HIV预防事件，并确定网络搜索是否预示着检测的增加，以便在未来快速检测和反应。从2014年4月12日到2016年4月16日，OraQuick rapid家用HIV检测试剂盒在美国的销售情况每周都会受到监控，同时还会进行网络搜索，搜索内容包括“检测”、“检测”或“检测”以及“HIV”，可从谷歌趋势（Google Trends）获取。评估了OraQuick销售中围绕Sheen使用网络搜索的披露和预测模型的变化。OraQuick销售额在Sheen披露的一周内上升了95%（95%置信区间，75-117；p<0.001），并在接下来的4周内保持上升（p<0.05）。总的来说，在辛的披露前后，销售额比预期多8225件，超过世界艾滋病日约7倍。此外，网络搜索反映了OraQuick的销售趋势（r=0.79），显示了它们预测测试增长的能力。“查理·辛效应”代表了公共卫生应对的一个重要机会，在未来，网络搜索可以被用来发现更多促进预防行为的机会并采取行动。

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