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首页> 外文期刊>Prevention science: the official journal of the Society for Prevention Research >Overlooking the Obvious: Communication of Efficacy by the Mass Media During the Ebola Crisis in Liberia
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Overlooking the Obvious: Communication of Efficacy by the Mass Media During the Ebola Crisis in Liberia

机译：俯瞰明显的：在利比里亚埃博拉危机期间，大众媒体的疗效沟通

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The role of mass media during a public health crisis is an ineluctable part of providing the public with critical information rapidly, particularly messages about self- and response efficacy. However, little is known about the role local news media play in disseminating efficacy information during infectious disease outbreaks. Here, we use the 2014 Ebola outbreak in Liberia as a case to explore this question. We content analyzed newspaper and radio messages disseminated between March 2014 and March 2015, during the midst of the outbreak. Results show that both radio programs and newspaper articles mentioned over 21 prevention steps at some point, with noticeable differences within which disease prevention messages were communicated most frequently to the public. At least 1 mention of self-efficacy was identified in 31.5% of radio content (n = 127), 23.6% of radio programming (n = 55), and 10.6% of newspaper content (n = 745). Response efficacy, signifying effectiveness of preventive methods, was detected in 25.2% of radio (n = 127), 16.4% of radio programming (n = 55), and 15% of newspaper content (n = 745). This is important as efficacy reporting can impact public readiness to adopt preventative measures and affect beliefs about self- and response efficacy, ultimately decreasing chances of spreading the infection and poorer health outcomes.
机译：大众媒体在公共卫生危机中的作用是迅速向公众提供关键信息，特别是关于自我和应对效能的信息的不可或缺的一部分。然而，人们对当地新闻媒体在传染病暴发期间传播疗效信息的作用知之甚少。这里，我们以2014年利比里亚埃博拉疫情为例来探讨这个问题。我们对2014年3月至2015年3月疫情期间传播的报纸和广播信息进行了内容分析。结果显示，广播节目和报纸文章在某个时候都提到了21个以上的预防步骤，其中疾病预防信息最频繁地传达给公众的明显差异。在31.5%的广播内容（n=127）、23.6%的广播节目（n=55）和10.6%的报纸内容（n=745）中，至少有一次提到自我效能感。在25.2%的广播节目（n=127）、16.4%的广播节目（n=55）和15%的报纸内容（n=745）中检测到反应有效性，表明预防方法的有效性。这一点很重要，因为疗效报告可能会影响公众采取预防措施的意愿，并影响人们对自我效能和应对效能的信念，最终降低感染传播的可能性和更差的健康结果。

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