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首页> 外文期刊>Qualitative health research >Exploratory Research Focusing on Oral Cancer Prevention: Challenges of Dealing With Informational and Cognitive Barriers
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Exploratory Research Focusing on Oral Cancer Prevention: Challenges of Dealing With Informational and Cognitive Barriers

机译：专注于口腔癌预防的探索性研究：处理信息和认知障碍的挑战

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Oral cancer is a considerable public health problem, and a low level of awareness and knowledge about this tumor and its risk factors is prevalent. To gain a profound understanding of risks groups and to identify suitable communication strategies for a prevention campaign in Northern Germany, an exploratory research was realized. In semistructured face-to-face interviews, the participants of the study (n = 28) described their individual oral cancer-related perceptions and information-seeking behaviors. A computer-assisted qualitative data analysis showed a vague but also deterring picture of cancer combined with restricted attitudes toward the topic and an inactive or even avoiding information behavior. Four underlying cognitive patterns of self-distancing were identified: (a) optimistic bias, (b) fatalism, (c) hedonism, and (d) pragmatism. The main challenge of oral cancer prevention is to deal with the target groups' informational and cognitive barriers.
机译：口腔癌是一个相当严重的公共卫生问题，人们对该肿瘤及其危险因素的认识和认识水平普遍较低。为了深入了解风险群体，并为德国北部的预防运动确定合适的沟通策略，进行了一项探索性研究。在半结构化面对面访谈中，研究参与者（n=28）描述了他们与口腔癌相关的个人认知和信息寻求行为。一项计算机辅助定性数据分析显示，癌症图片模糊但也令人望而却步，加上对该主题的态度有限，以及不活跃甚至回避信息的行为。我们发现了四种潜在的自我距离认知模式：（a）乐观偏见，（b）宿命论，（c）享乐主义和（d）实用主义。口腔癌预防的主要挑战是应对目标群体的信息和认知障碍。

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