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首页> 外文期刊>Quality Control and Applied Statistics >Effective use of quality function deployment and Kansei engineering for product planning with sensory customer requirements: A plain yogurt case
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Effective use of quality function deployment and Kansei engineering for product planning with sensory customer requirements: A plain yogurt case

机译：有效利用质量函数部署和KANSEI工程，具有感官客户要求的产品规划：普通酸奶案例

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Quality function deployment (QFD) is a mechanism for product planning that captures customer requirements (CRs) and translates them into product and process designs. QFD is accomplished by a cross-functional team that translates CRs into technical requirements (TRs). The first phase in product planning is to develop a house of quality (HOQ) that describes the most important CRs and TRs. This information is used for developing product specifications, new product selection and associated activities. QFD methodology brings the use of Voice of the Customer (VOC) into every phase of product development. It provides trade-off decisions about what the customer wants and what the company would like to give them. This is documented and communicated to all departments. This article consists of the product planning phase of QFD with several components and the main input from VOC. First VOC is transformed into CRs so that customer requirements are understood by the team members. Translating VOC to specifications is very difficult when sensory product characteristics such as taste, odor and texture are important. These qualities are often referred to by customers using vague and unclear terms. Individual capacities to understand and express them may not be perfect. Kansei engineering (KE) is a Japanese technique that is useful for capturing sensory perceptions and converting them into design specifications. Measuring customer kansei and hedonic ratings can be helpful in setting targets. This study aims to support QFD and KE for incorporating sensory perceptions in product planning. It demonstrates implementation on a plain yogurt product improvement case.
机译：质量功能展开（QFD）是一种产品规划机制，用于捕获客户需求（CR），并将其转化为产品和流程设计。QFD由一个跨职能团队完成，该团队将CRs转化为技术需求（TRs）。产品规划的第一阶段是开发质量屋（HOQ），描述最重要的CRs和TR。该信息用于制定产品规格、新产品选择和相关活动。QFD方法将客户的声音（VOC）应用到产品开发的每个阶段。它提供了关于客户想要什么和公司想要给他们什么的权衡决策。记录并传达给所有部门。本文包括QFD的产品规划阶段，包括几个部分和VOC的主要输入。首先将VOC转换为CRs，以便团队成员了解客户需求。当感官产品特征，如味道、气味和质地很重要时，将VOC转化为规格是非常困难的。这些品质通常被客户用模糊和不清楚的术语提及。个人理解和表达它们的能力可能并不完美。感性工学（Kansei engineering，KE）是一种日本技术，用于捕捉感官感知并将其转化为设计规范。测量客户的感性和享乐评分有助于设定目标。本研究旨在支持QFD和KE将感官感知纳入产品规划。它演示了一个普通酸奶产品改进案例的实现。

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