• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Tijdschrift voor economische en sociale geografie >State Strategy in the Trans-Local Branding of a Creative Industry Cluster: A Case Study of the Product Design Industry in Taipei
【24h】

State Strategy in the Trans-Local Branding of a Creative Industry Cluster: A Case Study of the Product Design Industry in Taipei

机译：创意产业集群的跨地品牌国家战略 - 以台北产品设计产业为例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The branding process of a creative industry cluster is not solely embedded in a local spatial association between place and creative products; increasingly, trans-local branding is being developed at different regional marketplaces through state participation in building trans-local networks. However, the role of state strategy in the trans-local branding of a creative industry cluster remains relatively unexplored. When globalisation presents the uneven geographic differentiation of creative production and consumption in an interconnected world, how does the state strategically facilitate the trans-local branding of a creative industry cluster to articulate a trans-local network? This paper aims to explore this issue through a case study of the product design industry in Taipei. Based on 65 semi-structured interviews with product design companies and government officers, this paper argues that the trans-local branding of a product design industry cluster creates a firm-event nexus as the spatial outcome; this outcome is underpinned by three state-led strategic practices: strategic anchoring, coupling, and curating. The role of state strategy is presented as brand curation, in which the state no longer operates as an economic regulator but as a brand curator. This implies that geo-political and geo-economic calculations are also revealed in state strategy-making.
机译：创意产业集群的品牌化过程不仅仅是嵌入在地方和创意产品之间的地方空间关联中；通过国家参与建立跨地区网络，跨地区品牌正在不同的地区市场上发展。然而，国家战略在创意产业集群跨地方品牌化中的作用仍然相对未被探索。当全球化在一个相互关联的世界中呈现出创意生产和消费的不均衡地理差异时，国家如何从战略上促进创意产业集群的跨地区品牌化，以表达跨地区网络？本文以台北市产品设计产业为例，探讨这一问题。基于对65家产品设计公司和政府官员的半结构式访谈，本文认为，产品设计产业集群的跨地区品牌化创造了一个企业事件联系，作为空间结果；这一结果由三个国家主导的战略实践支撑：战略锚定、耦合和策划。国家战略的作用表现为品牌策划，国家不再作为经济监管机构，而是作为品牌策划人。这意味着地缘政治和地缘经济计算也会在国家战略制定中体现出来。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号