Outreach marketing may be a successful strategy for NHS libraries

Clark Hayley

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Outreach marketing may be a successful strategy for NHS libraries

机译：外展营销可能是NHS图书馆的成功战略

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This dissertation study investigates the ways that NHS libraries are currently marketing their services within their organisation and was submitted as part of the MA Library and Information Management at the University of

机译：本论文研究了NHS图书馆目前在其组织内销售其服务的方式，并作为美国图书馆的MA图书馆和信息管理的一部分提交。

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来源
《Health information and libraries journal》 |2021年第1期|共5页
作者
Clark Hayley;
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作者单位

Colchester Hosp Colchester Essex England;

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原文格式 PDF
正文语种 eng
中图分类信息与知识传播;
关键词
libraries; hospital; libraries; medical; marketing; research; qualitative;

机译：图书馆;医院;图书馆;医学;营销;研究;定性;

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1. Defining an open access resource strategy for research libraries:Part Ⅲ—The strategies and practices of National Science Library [J] . Xiaolin, ZHANG, Xiwen, 中国文献情报：英文版 . 2012,第003期
2. Defining an open access resource strategy for research libraries:Part Ⅲ——The strategies and practices of National Science Library [J] . Xiaolin ZHANG, Xiwen LIU, Lin LI, 中国文献情报（英文刊） . 2012,第003期
3. Adjusting the information service strategies according to users’ requirements—A survey of the library users’ information requirements in the four library systems of Zhejiang province [J] . XU, Puying 中国文献情报：英文版 . 2009,第002期
4. Adjusting the information service strategies according to users' requirements——A survey of the library users' information requirements in the four library systems of Zhejiang province [J] . XU Puying, Editorial Office of CJLIS 中国文献情报（英文刊） . 2009,第002期
5. At Least Seven Touches: One Academic Library's Marketing and Outreach Strategy for Graduate Professional Programs [J] . KAREN MUNRO Public services quarterly . 2017,第3期

机译：至少七种触及：一个学术图书馆的营销和外展战略的研究生职业计划
6. Successful Liaison Marketing Strategies for Library Instruction: The Proof is in the Pudding [J] . Graham Jamie M. Southeastern Librarian . 2008,第1期

机译：成功的图书馆教学联络营销策略：布丁就是证明
7. Marketing for the beginner: Resources from the ACRL Library Marketing and Outreach Interest Group [J] . Lindsay Davis, Jen Park, Sabine Dantus, College & research libraries news . 2017,第11期

机译：面向初学者的营销：ACRL图书馆营销和推广兴趣小组的资源
8. A New Approach to Marketing and Outreach for Engineering Libraries [C] . Ellie Ransom, Krystie Wilfong American Society for Engineering Education Annual Conference and Exposition . 2017

机译：工程图书馆营销与外联的新方法
9. A study of best practices and innovative strategies used in successful art museum outreach programs. [D] . Green, Katie. 2004

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10. A cooperative medical library/public library book sale: new avenue for marketing the academic health sciences library. [O] . M S Battistella 1985

机译：合作医学图书馆/公共图书馆的图书销售：学术健康科学图书馆营销的新途径。
11. Communication Outreach Is Self-Promotion and Marketing: Proactive Community Outreach Is an Unshirkable Responsiblity of Academic Libraries--A Case Study of Western Kentucky University Librariesu27 Partnership with the Communityu27s Public Library and Bookseller [O] . Yuan Haiwang 2006

机译：沟通推广是自我促进和营销：积极的社区推广是高校图书馆不可推卸的责任-以西肯塔基大学图书馆与社区公共图书馆和书商的伙伴关系为例
12. Marketing Library Services - How To Know If You are Successful Using CustomerFeedback [R] . Pray, L. 2001

机译：营销图书馆服务 - 如何使用CustomerFeedback了解您是否成功

Outreach marketing may be a successful strategy for NHS libraries

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