...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of applied social psychology >The stages-of-change approach for prosocial behavior: Message tailoring to encourage blood donation
【24h】

The stages-of-change approach for prosocial behavior: Message tailoring to encourage blood donation

机译：对女性行为的改变阶段方法：剪裁措施以鼓励献血

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This research applied the Trans-Theoretical Model and the Construal Level Theory to framing messages for blood donation. People can be at different degrees of readiness for blood donation and are, therefore, dispersed into discrete stages of change. These stages of change correspond to varying psychological distances that define the extent to which a person's thinking on the suggested behavior is abstract (high construal level) or concrete (low construal level). Differences in psychological distance thus affect whether individuals focus on how easy it is to donate blood (feasibility) or on why it is important to donate blood (desirability) in the ad message. This research conducted two studies using a 2 (types of message: feasibility vs. desirability-manipulated) x 3 (stages of change: pre-contemplation vs. contemplation/preparation vs. action/maintenance-measured) between-subject, randomly assigned factorial design experiment. The results of both studies showed that for individuals in the pre-contemplation stage, desirability, rather than feasibility, messages were more likely to produce favorable attitudes toward the ad, its sponsoring organization, and blood donation behavior itself, whereas the opposite was true for those in the action/maintenance stage. Those differences were weakened or not observed for those in the contemplation/preparation stage. These patterns of interaction were not replicated for behavioral intention. Collectively, these findings suggest that tailoring a message according to the intended audience's stage of change should promote positive attitudes for blood donation. Meanwhile, future research is needed to bridge the attitude-behavior gap when it comes to blood donation.
机译：本研究运用跨理论模型和识解水平理论来构建献血信息。人们可以在不同程度上做好献血的准备，因此被分散到不同的变化阶段。这些变化阶段对应于不同的心理距离，这些心理距离定义了一个人对建议行为的思考是抽象的（高识解水平）还是具体的（低识解水平）。因此，心理距离的差异会影响个人是否关注献血的容易程度（可行性）或为什么献血很重要（可取性）。本研究在受试者之间进行了两项研究，采用2（信息类型：可行性与愿望操纵）x3（变化阶段：预思考与思考/准备与行动/维持测量），随机分配的析因设计实验。这两项研究的结果都表明，对于处于沉思前阶段的个体来说，可取性，而不是可行性，信息更有可能对广告、其赞助组织和献血行为本身产生有利的态度，而对于处于行动/维持阶段的个体来说，情况正好相反。对于处于沉思/准备阶段的人，这些差异被削弱或没有观察到。这些互动模式不是出于行为意图而复制的。总的来说，这些发现表明，根据预期受众的变化阶段定制信息，应该可以促进对献血的积极态度。同时，未来的研究需要弥合献血时的态度-行为差异。

著录项

  • 来源
  • 作者

    Hong Ji Mi; Lee Wei-Na;

  • 作者单位

    Inha Univ Sch Global Convergence Studies 321A 6th Bldg 100 Inha Ro Incheon 22201 South Korea;

    Univ Texas Austin Commun Stan Richards Sch Advertising &

    Publ Relat Moody Coll Commun Austin TX 78712 USA;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 B849:C91;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号