...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of health communication >The Power of Celebrity Health Events: Meta-analysis of the Relationship between Audience Involvement and Behavioral Intentions
【24h】

The Power of Celebrity Health Events: Meta-analysis of the Relationship between Audience Involvement and Behavioral Intentions

机译：名人健康事件的力量：荟萃分析观众参与与行为意图的关系

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Audience involvement processes - such as parasocial interaction and identification - may impact an individual's response to celebrity health events, yet to date, no synthesis of the literature exists. The present meta-analysis examined audience involvement processes and their influence on health behavior intentions in the context of celebrity health events. Fourteen studies (N= 5,718) met criteria and were analyzed using meta-analytic procedures. The weighted mean effect of the association between audience involvement and behavioral intentions wasr= 0.20 (95% CI, 0.08-0.31,p<.001), indicating a statistically significant small-to-medium-sized positive association. Moderator analyses revealed that celebrity disclosures and events had greater effects than depictions of a media persona with a health condition; greater effects were also found for health behaviors not requiring a medical procedure. Our findings suggest that those who most feel a sense of attachment or affinity for a celebrity or media personae may be the ones who are most likely to modify their behavioral intentions in the wake of a celebrity health event. Results highlight the need for health practitioners to recognize the role of audience involvement in celebrity health events and to better assess how to harness these opportunities to promote healthy behaviors.
机译：观众参与过程——如准社会互动和认同——可能会影响个人对名人健康事件的反应，但迄今为止，还没有综合文献。本荟萃分析考察了名人健康事件背景下的受众参与过程及其对健康行为意向的影响。14项研究（N=5718）符合标准，并使用元分析程序进行分析。观众参与度和行为意图之间关联的加权平均效应为r=0.20（95%可信区间，0.08-0.31，p<0.001），表明存在统计上显著的中小型正关联。主持人分析显示，名人披露和事件比描述健康状况的媒体人物有更大的影响；对于不需要医疗程序的健康行为，也发现了更大的影响。我们的研究结果表明，那些对名人或媒体人物最有依恋感或亲和力的人，可能是在名人健康事件后最有可能改变其行为意图的人。研究结果强调，健康从业者需要认识到观众参与名人健康活动的作用，并更好地评估如何利用这些机会促进健康行为。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号