...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of health communication >When Social Media Images and Messages Don't Match: Attention to Text versus Imagery to Effectively Convey Safety Information on Social Media
【24h】

When Social Media Images and Messages Don't Match: Attention to Text versus Imagery to Effectively Convey Safety Information on Social Media

机译：当社交媒体图像和消息不匹配时：注意文本与图像有效地传送了社交媒体的安全信息

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Health organizations can use visuals that support observational learning in social media. The social cognitive theory construct of observational learning illustrates how social media messages can inform health-related behavior change. In a within-subjects design, parents (n = 150) were exposed to real-world social media posts where safety recommendation text and imagery was matched (n = 3) or unmatched (n = 3). Safety topics were relevant to children age seven and younger: infant sleep, poisoning prevention, and bicycling safety. Eye tracking software captured visual attention (in milliseconds) on visual imagery and a post-experiment survey recorded correct answers to safety recommendations. Analyses examined the relationship between the match between text and imagery and visual attention. Participants spent more time on the matched image posts compared to mismatched image posts (5.3 versus 3.3 seconds; p < .001). After accounting for frequency of social media use and health literacy, each second of viewing time on the matched posts was associated with a 2.8% increase in the correct response safety information knowledge score (p < .001). Matched text and visuals on social media posts attracted significantly higher visual attention and improved safety knowledge.
机译：卫生组织可以在社交媒体上使用支持观察学习的视觉效果。观察学习的社会认知理论结构说明了社交媒体信息如何告知健康相关的行为改变。在受试者内部设计中，父母（n=150）接触真实世界的社交媒体帖子，其中安全建议文本和图像匹配（n=3）或不匹配（n=3）。安全话题与7岁及以下儿童相关：婴儿睡眠、中毒预防和自行车安全。眼睛跟踪软件捕捉到视觉图像上的视觉注意力（以毫秒为单位），实验后的调查记录了安全建议的正确答案。分析检验了文本和图像匹配与视觉注意之间的关系。与不匹配的图片帖子相比，参与者花在匹配图片帖子上的时间更多（5.3秒对3.3秒；p<0.001）。在考虑社交媒体使用频率和健康素养后，在匹配帖子上每秒的浏览时间与正确响应安全信息知识得分增加2.8%相关（p<0.001）。社交媒体帖子上匹配的文本和视频吸引了显著更高的视觉关注，并提高了安全知识。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号