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首页> 外文期刊>Journal of health communication >'I Quit': Testing the Added Value and Sequencing Effects of an Efficacy-focused Message among Cigarette Warning Labels
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'I Quit': Testing the Added Value and Sequencing Effects of an Efficacy-focused Message among Cigarette Warning Labels

机译：“我退出”：测试卷烟警告标签中有效的效力消息的附加值和排序效果

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Many emotional appeal theorists argue that negative affect and efficacy work together to promote adaptive behavioral responses to a threat, yet most research on cigarette warning label messages has not examined the intersection between negative affect, hope, and efficacy. The current study tests effects of exposure, at different points in a sequence, to an efficacy-focused warning label in the context of threat-focused warning labels. We conducted an online, between- and within-subjects experiment with 398 adult smokers, testing the effects of warning label exposure on negative affect, hope, efficacy beliefs, and intentions to quit. Exposure to the efficacy-focused "Quit" label aroused higher levels of reported hope and lower levels of reported negative affect than threat-focused labels. Negative affect increased with each additional exposure to a threat-focused warning label, regardless of the order in which respondents saw the "Quit" label. Exposure to the "Quit" label (within a larger set of three threat-focused labels) led to greater self-efficacy but did not influence response efficacy or intentions to quit. We conclude that "Quit" messaging on warning labels can inspire both hopeful feelings and efficacy beliefs. Future research should identify the optimal balance between threat-focused and hopeful quit messages.
机译：许多情感诉求理论家认为，负面情绪和效能共同促进了对威胁的适应性行为反应，但大多数关于香烟警告标签信息的研究尚未检验负面情绪、希望和效能之间的交叉点。目前的研究测试了在一个序列的不同点，在以威胁为中心的警告标签的背景下，暴露于以效能为中心的警告标签的影响。我们对398名成年吸烟者进行了一项在线、受试者之间和受试者内部的实验，测试了警告标签暴露对负面情绪、希望、效能信念和戒烟意图的影响。与以威胁为重点的标签相比，暴露于以功效为重点的“戒掉”标签会引起更高水平的希望和更低水平的负面影响。无论受访者看到“退出”标签的顺序如何，负面影响都会随着每次接触以威胁为重点的警告标签而增加。暴露于“退出”标签（在三个以威胁为重点的标签中的较大范围内）会导致更高的自我效能感，但不会影响反应效能或退出意愿。我们的结论是，警告标签上的“戒烟”信息既能激发希望，也能激发效能信念。未来的研究应该在以威胁为中心的信息和充满希望的退出信息之间找到最佳平衡。

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