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首页> 外文期刊>Journal of health communication >Developing Messages Tailored to Self-construal, Time-orientation, and Perspective Taking to Promote 6-Month Exclusive Breastfeeding
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Developing Messages Tailored to Self-construal, Time-orientation, and Perspective Taking to Promote 6-Month Exclusive Breastfeeding

机译:制定对自我构建,时直,观点定制的消息,以推广6个月的专属母乳喂养

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摘要

Exclusive breastfeeding brings tremendous benefits to the mother and the baby but simultaneously poses great challenges. Research has been limited regarding the effectiveness of persuasive messages to promote exclusive breastfeeding, which leaves us with little understanding of how to enhance the exclusive breastfeeding rates. Guided by the message tailoring literature, this research employed a 2 (self- vs. other-oriented benefits) X 2 (short- vs. long-term benefits) X 2 (acknowledgment of disadvantages: yes vs. no) plus a no-message control condition between-subject factorial design and recruited 521 pregnant women to test the effectiveness of the persuasive messages. A significant interaction between perceived short- and long-term benefits of exclusive breastfeeding and participants' time orientation was yielded. Additionally, a three-way interaction emerged among the three message manipulations, which shed light on future research on message tailoring. Theoretical and practical implications are discussed.
机译:纯母乳喂养给母亲和婴儿带来了巨大的好处,但同时也带来了巨大的挑战。关于促进纯母乳喂养的说服性信息的有效性的研究有限,这使我们对如何提高纯母乳喂养率缺乏了解。在信息剪裁文献的指导下,本研究在受试者析因设计和招募521名孕妇之间采用了2(自我利益与其他利益)x2(短期利益与长期利益)x2(承认缺点:是与否)加上无信息控制条件,以测试说服性信息的有效性。研究发现,纯母乳喂养的短期和长期益处与参与者的时间取向之间存在显著的交互作用。此外,三种消息操作之间出现了一种三向交互,这为消息裁剪的未来研究提供了启示。文中还讨论了其理论和实践意义。

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